Personal finance, business and technology content earns Facebook creators the highest advertising revenue per view, while political pages consistently rank at the bottom — often earning little or nothing from ads — according to creator-reported earnings data and industry guides compiled in 2025 and 2026.
The figures emerge as Meta significantly expanded its creator payout program. Meta said it paid creators nearly $3 billion in 2025, approximately 35 percent more than the year before and its highest annual total on record, the company announced.
How Meta Pays Facebook Creators
Meta now channels all creator earnings through a single Content Monetization program, which replaced three separate programs — In-Stream Ads, Ads on Reels, and the Performance Bonus program — that previously operated independently.
According to Meta, the underlying payout model has not fundamentally changed: earnings continue to depend on how eligible content performs. Videos, reels, photos, and text posts can all qualify for ad revenue under the consolidated program.
Entry into the program is largely by invitation, accessible through the Professional Dashboard. Before Meta releases any payment, creators must set up a payout account and complete tax details, the company states.
Finance, Business and Tech Lead Ad Revenue Per View
Across all content categories, creators report earning approximately $3 to $6 per 1,000 views on long-form video. However, pages focused on finance, business and technology report earning $7 to $10 or more per 1,000 views, according to creator-reported data and industry guides. Meta itself does not publish official rates broken down by niche.
Industry guides and creator-reported data rank the highest-paying content niches on Facebook roughly in the following order:
- Personal finance and investing — including stocks, credit cards, loans and insurance
- Business, entrepreneurship and digital marketing
- Technology and software — including artificial intelligence tools and gadget reviews
- Real estate and home improvement
- Legal explainers — such as coverage of court cases and consumer rights
- Health and wellness content that avoids specific medical claims
- Careers and education
- Long-form storytelling, which benefits from longer watch time
These niches attract higher advertiser bids because their audiences are more likely to be in the market for significant financial decisions. Banks, insurers, software companies and real estate firms pay premium rates to reach viewers who may be preparing a large purchase, according to industry analysis.
Three Reasons Political Pages Earn the Least
Political content ranks at the bottom of Facebook's ad revenue tiers for three distinct reasons, according to Meta's published monetization policies and advertiser behaviour patterns.
First, Meta's monetization guidelines explicitly exclude content deemed incendiary, inflammatory, or that disparages people, groups or causes. When Facebook first published these rules in 2017, it stated that content focused on attacks on people or groups is generally not eligible for ads — even when posted as news or for awareness purposes. Facebook also clarified at that time that it does not distinguish between content that promotes such topics and content that criticises them.
Second, political posts frequently fall into these restricted categories. A page can accumulate millions of views and still have many of its individual videos receive limited ad placements or none at all, because each piece of content is evaluated separately against monetization guidelines.
Third, many brands actively avoid placing advertisements adjacent to political arguments for brand-safety reasons. With fewer advertisers bidding for placements on political content, rates are driven down significantly.
Political news is not entirely excluded from earning ad revenue. According to Meta's guidelines, calm and explanatory coverage of policy, government budgets or public spending is more likely to qualify for monetization than posts built around attacks or outrage-driven framing.
Audience Location Outweighs Niche in Determining Earnings
Where a creator's audience is located can matter more to overall earnings than the content niche itself. Creators with predominantly US-based audiences earn the highest rates, because US advertisers pay the most per view in Meta's advertising auction system.
As a practical illustration, a finance page with a majority Philippine-based viewership will typically earn far less per 1,000 views than an entertainment page drawing a US-heavy audience, according to industry comparisons.
Facebook also generally pays less per view than YouTube. One industry comparison cited in creator guides found that YouTube pays roughly 30 to 60 percent more per view for comparable long-form content targeting US audiences, though the gap narrows in countries where advertising rates are lower overall.
Viral Payout Screenshots Often Unverifiable
Screenshots showing large Facebook payouts circulate frequently online, often used to promote paid courses on earning money through the platform. According to creator industry guides, these screenshots generally cannot be independently verified.
Actual earnings depend on a combination of factors: content niche, video format, audience location, and whether each individual post meets Meta's monetization policies — making broad claims based on isolated screenshots unreliable as benchmarks for prospective creators.
Photo credit: Photo from Meta/Facebook